DERBY 2025

Group Brief

Aim: Create a Campaign Derby in a bid to be the city of culture 2025

Target Audience: All Uk residents inside derby and elsewhere + tourists and entrepreneurs from across the globe looking to set up business in the UK.

ResponseThe focus on the project was to highlight derby as a historic and industrial UK city with lots to offer British culture going forward, not just as an industrial hub but also one of culture as a melting pot of creativity.